COLT Exclusive Adult VOD Deal with NakedSword?
Posted by mikezillion at January 22nd, 2007
The debate rages on. Is it better for an adult studio to go exclusive with a single streaming video company, or spread the wealth around? There are good arguments on both sides: Exclusive deals usually come with higher percentage revenues and lots of marketing muscle. Non-exclusive streaming lets the customer choose the way he wants to view the content, and makes it available in more places. Either way, gay porn powerhouse COLT Studio Group has decided to go exclusive with gay streaming powerhouse NakedSword. It’s hard to argue with success, but that approach may still work best for big names like COLT.
And speaking of NakedSword, you gotta love this company! They’ve got some of the most innovative online marketing around, from GayPornBlog to the Tim and Roma Show. As mentioned earlier, they just partnered with AEBN, so it looks good for them!