Posted by mikezillion at January 24th, 2007

I do have an MBA. Whoopee! One of the most valuable lessons I learned while I was earning that sacred degree was a quip from a classmate. He said, “Planning is everything, but the plan is worthless.” The point of business planning is the thinking that goes on during the planning process. Getting locked into a plan–a snapshot of the thinking process at a moment in time–is one of the biggest mistakes businesspeople make. I just read another great riff on the subject by Guy Kawasaki, whom I worked with briefly during the late 1990’s. We can all stand to learn more about stuff like this.