Posted by mikezillion at February 23rd, 2007

Titan Media estimates that illegal file sharing online has cost it as much as $30 million in lost revenue. More than three million Titan titles were downloaded illegally last year according to p2p spider research. The company usually charges between $2.99 and $9.99 for its video-on-demand downloads. (They charge as little as $14.95 for unlimited online streaming.) Titan does report a remarkable 80 percent compliance rate from the 318,000 cease-and-desist letters they have sent out.

My question, as always, is whether you can really make a direct comparison between potential sales volume without the marketing value of piracy, and actual download volume when the content is free. Titan’s proposed solution is to move past DVD and toward services which provide digital rights management for downloads. I guess if there’s no other way to watch Titan’s fantastic titles, consumers will follow. Or they’ll get more creative.