Posted by mikezillion at January 2nd, 2008
Seth Godin is one of my favorite marketing gurus. That doesn’t make me very special, since he’s arguably one of the most popular writers on the subject of getting a good idea into the minds of the folks who will appreciate it most. But Seth is clearly not up on the advances in personal marketing that drive the adult entertainment industry.
In his latest blog entry, Seth asks in passing why movie directors are so reticent to promote the movies made by their colleagues. Bloggers and other writers certainly seem to do a lot of cross-promotion for their fellow writers, and they reap the benefits of good word-of-mouth.
But Seth might not have noticed how much more friendly directors are in adult entertainment when it comes to praising movies from other directors. My guess is that the limited niche of adult entertainment, constantly under threat of legal and pseudo-moral attack, creates an atmosphere which encourages folks to work together rather than split up into stovepiped factions.
Either way, the adult entertainment industry is leading. And with Seth Godin pointing out the advantages of sharing positive reviews of your colleagues, you can bet the rest of the media community will follow.