Posted by mikezillion at January 24th, 2008

It’s so much easier to blame piracy for declining DVD sales. The fact is, the decline comes from the availability of cheaper, more consumer-friendly options for casual viewers. Folks are no longer required to pay the “souvenir” price for a physical DVD just to see what your movie is like. If they really like it, they will still buy the DVD. But trying to make your DVD’s increasingly difficult to copy is only going to frustrate legitimate customers, and it won’t make the determined pirates blink twice.