Posted by mikezillion at February 28th, 2008

The folks at Hulu are using the old broadcast interruption advertising format online, and having some success with it. Now it’s time for them to take their advertisers by the hand and show them that a web-based viewer is not the same as a television viewer. That’s something the porn industry needs to keep in mind as well. Single-handed mousing is not the same as single-handed remote control television watching.

Hulu seems to be up for the challenge. According to MarketingVOX, the Hulu is recommending its advertisers look to more interactive advertising formats. It’s never easy to tell your advertisers what they should be doing. I wish them luck.

It’s about time, though. I’m almost ready to shoot that stupid Intel microprocessor. The same annoying 15-second spot running six times in one program; it’s worse than Head-On!

And when is the porn world going to come up with a good parody of the Head-On advertisements? The challenge has been issued!