Marketing Fear
Posted by mikezillion at December 2nd, 2007
Bareback is the norm in straight porn. It is also the driving business model of several edgier gay porn companies. This split comes as a result of the higher level of awareness in the gay community about the dangers of barebacking. Some gay consumers get off on the danger of barebacking, either in their porn or in their personal lives. I don’t know of any studies, but I imagine that the popularity of bareback sex in porn has increased the popularity of bareback sex in real life.
Straight consumers don’t really seem to consider it a sexual act if some body fluid isn’t shared. At the moment, straight porn companies are hard-pressed to sell safe sex porn. Instead, the industry has turned to testing performers. That works for the performers, but it is a cop-out when it comes to social responsibility. Instead of eroticizing bareback sex, we as an industry could be demonstrating the broad erotic potential of safe sex.
The social networking sites are also split between bareback and safe sex seekers. Now a company called Safe Sex Passport is capitalizing on the popularity of bareback sex and the fear of disease with a service that will certify people as disease-free for a membership fee of $75 and a testing fee of about $200 or so. They claim to have over 15,000 registered members already.
It will be interesting to see how this new business model develops.
I don’t mean to be insensitive. I think it’s a shame that the most representative memories I have of
I consider it good news when major corporations decide to loosen their standards about selling pornographic material.